FLUID THINKING. SOLID RESULTS.
The thought process is always in a state of flux; it is fluid. If we are fluid in our thinking, then we can adapt more efficiently for our clients.
Martial arts superstar Bruce Lee once said… “Empty your mind, be formless, shapeless. Now if you put water into a cup, it becomes the cup…if you put water into a bottle, it becomes the bottle. Now water can flow or it can crash. Be water my friend”.
A good designer should be fluid in their thinking, and be able to adopt the form of any business.
Fluid thinking is associated with the need for change. Some businesses seldom if ever change their visual identities. Others, with input from designers, will recognise the need to move with the times to meet the demand of an ever changing and evolving market. Designers who embrace the concept of fluid thinking will make a better fit with their clients not only during the initial design phase but as their business grows and develops long into the future.
But fluid thinking has to achieve something positive and concrete. It must lead to solid results.
Fluid thinking. Solid results.
That’s the ethos that drives Notions Design and everything the company creates.
Notions Design has a wide ranging list of services and products available. It’s how we manage our clients so effectively, from concept to delivery.